When creating a Social Media Influencer Contract, it is essential to include all necessary responsibilities and terms.
If you leave out any necessary conditions, you risk the task not being completed.
To avoid this, review the following Influencer Contract checklist before creating your document to know what to include.
Content requisites
Provide easy-to-follow instructions on the products and services you would like the influencer to advertise for you.
Make sure to choose an influencer that has a following related to your product or service. If the influencer posts about food, for example, send them content related to cooking, such as items people use in the kitchen.
You can also ensure that the influencer does not use yourintellectual property without permission.
Social media network
Depending on the influencer, you may find one that only has a large following in one type of platform. However, some are famous across various platforms.
You can request which type of page the influencer publishes the content on.
Currently, the most famous social media platforms include:
- Instagram
- Youtube
- Tiktok
- Twitter
Publishing times
It will be critical for the influencer to publish the content you want when their followers are online.
Ensuring that they post at these hours will give you the best opportunity to have the advertisement seen by the most amount of people possible.
This is especially true if the influencer is not incredibly well known just yet.
Payment terms
Setting the payment conditions is also critical. By doing this, you assure that the influencer gets paid for their services, and you receive everything you ask for.
The majority of influencers are paid for each post. You can pay before the influencer publishing if it is a flat fee.
You can work out the pre-determined amount of posts on their social media pages.
Normally, influencers are paid:
- For each post
- Commission (amount of profit made)
- Free products or services
Brand exclusivity
In the contract, you should establish that the content creator only advertises your brand’sproducts or services.
It would be a good idea to ensure that the influencer you are working with does not advertise a competitor to the same followers that he or she is advertising your products or services.
Download LawDistrict’s Social Media Influencer Contract template to easily create your document and include each essential element.