Brand Ambassador Contract

Prepare a customized brand ambassador contract to define the rights and responsibilities of both parties. Outline the scope, date, and payment terms of brand ambassador services. 

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Last Update March 13th, 2024


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What is a Brand Influencer Contract

An influencer contract template is a legal contract that is used by a business to hire a celebrity as a brand ambassador. It includes the brand ambassador’s responsibilities and the terms and conditions between the company and the influencer. 

A brand ambassador is someone who officially represents a company to help build their reach, create a positive brand image, and ultimately increase sales. Brand ambassadors are usually influencers that are able to impact the opinions of a related market or industry. 

The main duties of a brand ambassador involve promoting the goods or services of the company, generating sales leads, and participating in brand events. They may also be asked to act and model for marketing materials, or to answer queries from customers. 

This type of agreement can be created in minutes by using our brand ambassador contract template. With a verified template, you can ensure that your contract doesn’t miss any important information without having to pay for a lawyer to check it. 

What Should a Brand Ambassador Contract Include

A social media influencer contract requires various details in order to be legally binding and to ensure both parties are aware and agree to the terms of the partnership. Having all the necessary information helps to avoid future misunderstandings and conflicts. 

Here are some of the critical components that should be included in a brand ambassador contract: 

  • Names and contact information of the brand ambassador and company

  • Duties and responsibilities of the brand ambassador 

  • Deadlines and campaign timelines

  • Scope of deliverables 

  • Compensation and payment details 

  • Mandatory disclosures 

  • Exclusivity rights  

  • Compliance with the Federal Trade Commission (FTC)

  • Licenses, usage, and copyright

  • Ownership rights 

  • Non-disclosure and confidentiality 

  • Termination methods and cancellation clauses

  • Dispute resolution and legal fees 

How to Write a Brand Ambassador Contract

A brand ambassador contract is a simple document that can be written online without having to pay for a lawyer. However, if it’s not written properly, it may cause issues between both sides further down the line. 

By using one of our verified brand contract templates, you can quickly drag and drop your information without having to design or structure the document yourself. 

Simply choose the sections you wish to include, add the information of both the brand ambassador and the business hiring them, and you’ll be able to write up a contract in a matter of minutes.

Benefits of Having Brand Ambassadors

The use of brand ambassadors has increased remarkably over the last decade, thanks, in part, to social media. However, it’s also due to their ability to grow reach, create or boost brand image and even achieve brand differentiation. 

Below are some of the main benefits that brand ambassadors can bring to a company: 

  • Improving the company’s social media presence 

  • Connecting with customers

  • Creating or strengthening brand image

  • Growing brand awareness and reach 

  • Amplifying engagement

  • Acting as a form of customer support

  • Strengthening the marketing team 

  • Expanding the market

  • Giving the brand a human touch 

  • Publicizing the business in brand ambassador networks 

  • Providing positive word of mouth

  • Increasing traffic to the company website

  • Helping to resolve bad reviews 

  • Protecting a brand’s reputation

As you can see, there are many different benefits to hiring a brand ambassador. However, it’s also important to take some of the possible disadvantages into consideration. One of these includes a brand ambassador becoming too strongly tied to a company. 

In this case, if a brand ambassador becomes part of a public scandal, it can also damage the reputation of the company that hired them. In addition, an exceptionally popular brand ambassador can also overshadow the brand they are working with. 

Finally, a brand ambassador isn’t completely in control of the company they are working with, which means that they may take actions that hurt the brand.

Brand Ambassador Contract Sample

We recommend looking at a 100% verified sample brand ambassador contract before starting your own. 

Use our example below to get a feel for the points to cover and details to include in your own customized agreement.

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Brand Ambassador Contract Form

FAQs on Brand Ambassador Contracts

A brand ambassador contract needs to be prepared carefully, to ensure no essential provisions are missing when it’s signed. To find out more about how these agreements work and must be prepared, check our FAQs below.

Why is a Brand Ambassador Contract Important?

An influencer contract necessary for a variety of reasons. Most importantly, it offers protection for both the brand ambassador and the company by outlining the terms of the agreement. Essentially, it serves as a crucial point of reference should there be a dispute between the parties in the future. 

However, a brand ambassador contract is also important because it enables both parties to have the same expectations, thereby decreasing ambiguity in what is expected of them. This helps to avoid misunderstandings and conflicts further down the line. 

How to Get a Brand Ambassador Contract?

A brand ambassador agreement is a relatively straightforward document that can be created online without having to pay for a lawyer. However, if it’s not written properly, it may cause issues between both sides. 

We provide brand ambassador contract templates that are verified by professional legal experts to ensure they include all the necessary sections and details. In addition, by using our legal document builder, you can quickly input your information without having to design the template yourself.

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Brand Ambassador Contract Form

You are only a few steps away from your own Brand Ambassador Service Agreement!

Preview of your Brand Ambassador Service Agreement

This Service Agreement (hereinafter, the "Agreement"), is dated as of _________ (hereinafter, the "Effective Date"), and is entered into by and between the following parties:

_________ of _________, _________ and _________ (hereinafter, the "Client"),


_________ of _________, _________ and _________ (hereinafter, the "Contractor").
1. SERVICES During the term of the Agreement, _________ shall perform the following services for _________ (hereinafter, the "Services"):       _________

During the Term of the Agreement, the Client agrees to pay the Contractor as follows:

Regular payments of $_________ hourly.
_________ agrees to pay, in addition to the principal and interest due hereon, all reasonable attorney fees, plus all other costs and expenses of collection and enforcement.

In addition to any other right or remedy provided by law, the failure of _________ to pay for the Services when due shall be considered a material breach of this contract, and _________ may terminate this Agreement and/or seek legal remedies.

This Agreement will commence on the Effective Date and shall continue until completion of the Services by the Contractor, unless earlier terminated as provided herein, or unless extended by mutual agreement expressed in writing signed by both parties prior to the completion of the Services by the Contractor.

The Contractor acknowledges and agrees that all intellectual property and related material, including but not limited to any copyrightable works, ideas, discoveries, inventions, patents, products or other information (hereinafter, the "Work Product"), performed under this Agreement shall be considered "Work Made for Hire" as defined in the U.S. Copyright laws and, therefore, shall be owned by and be for the express benefit of the Client.

If requested by the Client, the Contractor will provide and execute all necessary documentation to confirm or perfect the ownership of the Client to the Work Product.

The Contractor certifies that, in providing the Services under this Agreement, he is acting as an independent contractor and not as an employee or an agent. Nothing contained in this Agreement shall be deemed to constitute an employment, agency, joint venture or partnership relationship between the parties.

The Parties hereby acknowledge that this Agreement is non-exclusive, and nothing herein shall prevent either Party from entering into similar or same agreements with third parties.

The occurrence of any of the following events shall constitute and is hereinafter referred to as an "Event of Default":

a. If either party fails to make a required payment when due.

b. If either party becomes unable to perform its duties and fails to make available or deliver the Services in the time and manner provided for in this Contract.

c. If either party becomes or is declared insolvent or bankrupt.

d. If either party's property becomes subject to any levy, seizure, general assignment for the benefit of creditors, application or sale for or by any creditor or government agency.

In the event that either party (hereinafter, the "Defaulting Party") fails to perform any of its material obligations under this contract, or if any one of the hereinabove described Events of Default occurs which causes damage to the other Party (hereinafter, the "Non-defaulting Party"), it shall be considered a material breach of this Agreement.

In such an event, the Non-defaulting Party may notify the Defaulting Party in writing and request it to rectify and correct such breach of contract within _________ working day(s) from the effective date of such notice. If the Defaulting Party fails to cure the default(s) within such period of time, this agreement will be automatically terminated.

The defaulting Party shall be liable for any such breach pursuant to the applicable laws.

Neither party shall in no event be held liable or responsible to the other party nor be deemed to have defaulted under or breached this Agreement for any delay or failure in fulfilling or performing any obligation under this agreement when such delay or failure is resulting from circumstances beyond its reasonable control (hereinafter, "Force Majeure causes").

The term Force Majeure shall include, without limitation, acts of God, acts of civil or military authorities, insurrections, vandalism, riots, wars, lock-outs, embargoes, acts of nature, fire, natural disasters, epidemics, work stoppages or other labor disputes, or supplier failures.

A Party claiming the benefit of this provision shall, as soon as reasonably practicable after the occurrence of any such event:
(a) provide written notice to the other Party of the nature and extent of any such Force Majeure cause; and
(b) use reasonable efforts to remove any such causes and resume performance under this Agreement, as soon as reasonably practicable.

In the event a claim, dispute or controversy arises out of or in connection with this Agreement, the parties agree to attempt to resolve the claim, dispute or controversy by conducting good faith negotiations.

If the parties are unable to settle the matter between themselves within 30 days, the dispute shall thereafter be resolved by binding arbitration under the then current Commercial Arbitration Rules of the American Arbitration Association.

This document constitutes the entire agreement and understanding between the parties, and supersedes all prior agreements and understandings, whether oral or written, with respect to the subject matter of this Agreement.

This Agreement will be enforced to the fullest extent permitted by applicable law.

If for any reason any term or provision of this Agreement is held to be invalid or unenforceable, such invalidity or unenforceability will not affect any other term or provision of this Agreement. However, the parties shall cease performing such invalid or unenforceable provisions and negotiate in good faith to replace such invalid or unenforceable provisions with a valid, legal, and enforceable provision consistent with the original intent.

This Agreement may be amended or modified as needed. However, any modification, variation or amendment of this Agreement shall only be valid if made in writing form and duly signed by the parties obligated under the amendment.

This Agreement shall be governed, construed and interpreted in accordance with the Laws of the State of _________.

Any and all notices, requests, demands or other communications to be given under this Agreement must be (i) given in writing and (ii) personally delivered or mailed by certified or registered mail, return receipt requested, or transmitted by electronic mail transmission to the party to whom such notice or communication is directed, to the mailing address or electronic mail address of such party as set forth in the opening paragraph of this Agreement, or to such other address or email address as any party may from time to time notify the other.

The waiver by either party of a breach, default, delay or omission of any of the provisions of this Agreement by the other party will not be construed as a waiver of any subsequent breach of the same or other provisions.

In the event that any action is instituted to enforce or interpret the validity of this Agreement or any of its provisions, the prevailing party in such action shall be entitled to reasonable attorney's fees, costs and necessary disbursements in addition to any other available remedies.

This Agreement and all rights and obligations hereunder may not be assigned by either party without prior written consent of the other party.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written.

Service Provider: 
By: _______________________Date: __________


Service Recipient: 
By: _______________________Date: __________


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