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‘Tis the season to be jolly, but dealing with your “well-meaning” yet overwhelming in-laws can quickly turn holiday cheer into holiday fear.

If you are dreading the bombardment of relationship status questions, the dreaded mention of babies, or unsolicited advice on how you should be cooking dinner, you’re not alone.

According to a study by hotels.com, one in 10 millennials hope there is no room for them at their in-laws during the festive period - ouch.

But here’s the good news, we’ve got you covered so that the only red you’ll be seeing this year is the glow of Rudolph's nose.

Introducing Law District’s “The Claus Clause In-Laws Agreement” - your golden ticket to a drama-free festive season.


The Clau Clause Sample
Free Claus Clause In-Laws Agreement

We’ve scraped Reddit data for the top festive frustrations and created the ultimate list of rules your in-laws must follow before tucking into the turkey.

Think of it as the guidelines for an in-law naughty or nice list.

We definitely recommend checking it twice.

Here’s how it works:

  1. Choose your setting: Are the in-laws visiting you, or are you gracing them with your presence (and presents we suppose) at their place?
  2. Collect all the trimmings: We’ve gathered all the major complaints and split them into sections. Think of it as the Christmas dinner table, take what you want, pass on the rest.
  3. Your voice matters: We know just how unique and creative our in-laws can really get when deciding how to get in the way, so we’ve added a section for you to voice your specific concerns - go wild!

With a few clicks, you can easily answer a few questions and ta-da! Your contract will be generated, just like magic.

Let’s flip the script this Christmas, one Claus at a time.

Get Your Claus Clause In-Laws Agreement

Other Season Popular Documents



METHODOLOGY

The research for this campaign involved scraping US-based Reddit threads discussing family arguments over the festive period, with a particular focus on issues related to in-laws. Data was collected manually, and the gathered information included text data, comments, and relevant content from selected Reddit threads. After data cleaning and anonymisation to ensure privacy and remove irrelevant information, data analysis was conducted to identify recurring topics and themes associated with family arguments during the festive period, with an emphasis on in-law-related conflicts. The insights obtained from this analysis were then used to inform the development of a humorous campaign strategy, which included creating a fake contract aimed at preventing these common issues and promoting it through various channels.

‘Tis the season to be jolly, but dealing with your “well-meaning” yet overwhelming in-laws can quickly turn holiday cheer into holiday fear.

If you are dreading the bombardment of relationship status questions, the dreaded mention of babies, or unsolicited advice on how you should be cooking dinner, you’re not alone.

According to a study by hotels.com, one in 10 millennials hope there is no room for them at their in-laws during the festive period - ouch.

But here’s the good news, we’ve got you covered so that the only red you’ll be seeing this year is the glow of Rudolph's nose.

Introducing Law District’s “The Claus Clause In-Laws Agreement” - your golden ticket to a drama-free festive season.


The Clau Clause Sample
Free Claus Clause In-Laws Agreement

We’ve scraped Reddit data for the top festive frustrations and created the ultimate list of rules your in-laws must follow before tucking into the turkey.

Think of it as the guidelines for an in-law naughty or nice list.

We definitely recommend checking it twice.

Here’s how it works:

  1. Choose your setting: Are the in-laws visiting you, or are you gracing them with your presence (and presents we suppose) at their place?
  2. Collect all the trimmings: We’ve gathered all the major complaints and split them into sections. Think of it as the Christmas dinner table, take what you want, pass on the rest.
  3. Your voice matters: We know just how unique and creative our in-laws can really get when deciding how to get in the way, so we’ve added a section for you to voice your specific concerns - go wild!

With a few clicks, you can easily answer a few questions and ta-da! Your contract will be generated, just like magic.

Let’s flip the script this Christmas, one Claus at a time.

Get Your Claus Clause In-Laws Agreement

Other Season Popular Documents



METHODOLOGY

The research for this campaign involved scraping US-based Reddit threads discussing family arguments over the festive period, with a particular focus on issues related to in-laws. Data was collected manually, and the gathered information included text data, comments, and relevant content from selected Reddit threads. After data cleaning and anonymisation to ensure privacy and remove irrelevant information, data analysis was conducted to identify recurring topics and themes associated with family arguments during the festive period, with an emphasis on in-law-related conflicts. The insights obtained from this analysis were then used to inform the development of a humorous campaign strategy, which included creating a fake contract aimed at preventing these common issues and promoting it through various channels.